




It all started when shoe brand Converse, which is owned by Nike, released a new ad campaign for its Chuck 70 X sneakers featuring K-pop artist Karina. If you watch the
full campaign video, nothing about it will seem out of the ordinary.
In another example of America’s mental-health crisis, one white woman on TikTok – who claims to be ‘nonbinary’, because of course she does – was so eager to virtue-signal to her fellow white allies that she
filmed herself lighting her Converse shoes on fire.
The unhinged video quickly went viral and racked up nearly six million views. Inside her echo chamber of adoring white ‘allies’, she was lauded as stunning and brave, with no one pointing out the obvious: she had already paid for the shoes, and so her stunt accomplished nothing other than creating a minor fire hazard.