It's not overlong when you consider it dismantles everything brand has taken book, infinite media appearances, show, and now, it appears, movie, to say. Judged on that yardstick it's pretty economical.I found some of it amusing, other attempts at humour painfully unfunny. The independent found it hilarious but then that's the audience brands own 6th form routine Is aimed at.It's merit IMHO is in its methodical demolition of his act, and indeed the vacuous techniques he's borrowed from other agit prop poseurs which seem to impress a remarkable number of people