From allmediascotland.com
"Friday sees the launch of a new paper in Scotland by a team of former
journalists made redundant by Trinity Mirror. Planet Hearts hits the streetswith an initial print run of 10,000 copies being distributed to retailers across Edinburgh, Fife, the Lothians and Borders regions.
As its name would suggest, the title will focus on Hearts FC, who are
currently battling for a Champions League place and facing a semi final
drama with Edinburgh rivals Hibs.
The first issue will be a 32-page tabloid in full colour, with the promise
of star columnists, news, interviews and prize give-a-ways. Readers will be able to buy the new launch over the counter, or by subscribing via its sister website,
www.planethearts.co.uk.
Shaun Milne, former number two at the Mirror in Scotland, and Gerry Cassidy, who was assistant features editor at the Daily Record, are behind the ambitious new launch. Both took redundancy during last years savage cuts by Trinity Mirror in Scotland, and have recruited another five journalists. Derek Watson, former sports editor at the Scottish Mirror, is among those helping launch the title. They are re-united with art editor Lisa Wilson, reporter Simon Cox and Kim Thompson as promotions executive. In a statement of intent, the new title has also poached sales executive Angela Smith from the Record to head up advertising. Friday's launch is also being backed by a
radio advertising campaign with posters and 30,000 beer-mats being
distributed in the area."
Word is all stories that show Hibs players in a bad light will be fair game