Part of Bounce
Hibs are in my opinion a far bigger club that AFC And surely are a far greater proposition when it comes to generating revenueThey frequently benefit from cash injections from external benefactors, it’s on their annual accounts every year.
However you are correct that they are better at generating revenue that Hibs, we are poor commercially right now and are nowhere near maximising the commercial potential the club has. There are so many sources of income that a club the size of Hibs could utilise, especially considering we are based in the capital.
At the end of the day it is up to the Board to determine and agree a commercial strategy that works for the club - perhaps a start would be a ticketing system that works