Daily Mail only paper with a Tory majority among readers now

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egb_hibs

egb_hibs

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Joined
Jul 2, 2002
And only just…

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Daily Mail is now the only newspaper with a Tory readership
 
Surprising given the pish they print.

Why do people buy papers when they disagree with the views portrayed?

Why do people buy papers at all!?!
 
Jack said:
Surprising given the pish they print.

Why do people buy papers when they disagree with the views portrayed?

Why do people buy papers at all!?!
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This is not new - the Torygraph backed labour under Blair; the paper itself , never mind the readership. Ditto the Sun. One has to presume at least in part because they knew the readers had switched.

A strength and a weakness for the tories I suspect, is that their following is not really ideological to the same degree as Labour’s. It’s hard to imagine the guardian coming out for the tories for instance, although iirc they did back the Lib Dem’s at one point. This allows the tories to change shape more readily than Labour, but denies them a similar cadre of loyalists (though of course there will be some).

I don’t think it’s surprising that people read papers they are not aligned with politically. Indeed I think it’s a healthy thing. Some of the telegraph reading Labour support probably read the guardian also, and some of the guardian’s tories probably also read the telegraph.
 
I think it's good people support newspapers - we need well funded newspapers to provide good journalism and provide diversity. As an aside I knew a couple who were very active in the SNP. Their papers of choice? The Herald and the Mail! There is a lot of reading in the Mail. Personally I think it's nonsense, but it seems they are good at what they do
 
Archie said:
I think it's good people support newspapers - we need well funded newspapers to provide good journalism and provide diversity. As an aside I knew a couple who were very active in the SNP. Their papers of choice? The Herald and the Mail! There is a lot of reading in the Mail. Personally I think it's nonsense, but it seems they are good at what they do
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I am not familiar with the mail. I don’t really look at it, unless an article is linked from an aggregator, partly because of its rep and possibly also because I’m a bit of broadsheet snob!

I must say that the few things I’ve seen don’t stand out as any worse than some others - a bit like a right wing version of the independent is my impression. However, they are clearly more partisan and rabble rousing than the times or the telegraph or than the guardian used to be - I’m not so sure these days. I basically have a negative view of it.

As an aside, despite our snobbery over lack of American sophistication, I yearn for a British serious left of centre publication like the Atlantic. Tbf it’s a mag rather than a newspaper, and in America papers like the NYT are as bad as the guardian or mail. They have more serious conservative mags as well, such as the national review. So serious - maybe sober is a better word - in fact, that it’s usually unreadably dull.

Journalism is in a terrible state, dragged down by social media.
 
egb_hibs said:
I am not familiar with the mail. I don’t really look at it, unless an article is linked from an aggregator, partly because of its rep and possibly also because I’m a bit of broadsheet snob!

I must say that the few things I’ve seen don’t stand out as any worse than some others - a bit like a right wing version of the independent is my impression. However, they are clearly more partisan and rabble rousing than the times or the telegraph or than the guardian used to be - I’m not so sure these days. I basically have a negative view of it.

As an aside, despite our snobbery over lack of American sophistication, I yearn for a British serious left of centre publication like the Atlantic. Tbf it’s a mag rather than a newspaper, and in America papers like the NYT are as bad as the guardian or mail. They have more serious conservative mags as well, such as the national review. So serious - maybe sober is a better word - in fact, that it’s usually unreadably dull.

Journalism is in a terrible state, dragged down by social media.
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I think the US has a stronger tradition of news mags because it didn't really have national papers. As for the Mail, it's stuffed with lifestyle and fashion pieces, often breathlessly written. That's why it's popular.
 
Archie said:
I think the US has a stronger tradition of news mags because it didn't really have national papers. As for the Mail, it's stuffed with lifestyle and fashion pieces, often breathlessly written. That's why it's popular.
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That’s sadly prevalent in all of them , especially in so called women’s sections. I don’t know if these are an insult to women or whether women need to step up and take some blame along with the blokes for the decline of the media, but it’s a loady pish.
 
MeanwoodHibee said:
Conservative voters less likely to admit to reading newspapers than Labour voters is what I take from this.
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What? The circulations of the conservative papers dwarf those of the labour supporting papers - isn’t this normally a pretext for pro Tory influence in the media?
 
egb_hibs said:
What? The circulations of the conservative papers dwarf those of the labour supporting papers - isn’t this normally a pretext for pro Tory influence in the media?
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I know you like to highlight info which goes against 'received wisdom', so I found the original graphic interesting. Who would have thought, for example, that not all Torygraph readers are Tories, and maybe readers are less influenced by newspapers' editorial stances than you might assume.

The list is a bit selective, and I wonder why they've chosen to highlight those 8 newspapers? If you picked out the newspapers with the top 8 circulations, for example, you'd still have the Daily Mail, Sun, and Daily Mirror, but also Metro, Mail on Sunday, Sun on Sunday, Sunday Times, and the Evening Standard.

The Times would be 9th on the list, Telegraph 11th, Daily Express 12th, Financial Times 17th and the Guardian trailing in at 20th. The Guardian's circulation (74,000) is more in Sunday Post (42,000) or Daily Record (61,000) territory than others higher up the list.

To go back to the original list though, the combined current circulation of those 8 newspapers is 2,461,000, of which according to the graphic approx 1,095,000 intend to vote Labour (44.5%) and 809,000 intend to vote Conservative (32.9%). Current opinion polls have Labour on 42% and the Tories on 29%, which is roughly in line. So I was wrong to say that Conservative voters are less likely to admit to reading newspapers than Labour voters. Whether picking a different 8 newspapers would skew the figures differently, I don't know.

Source for figures: Press Gazette.
 
MeanwoodHibee said:
I know you like to highlight info which goes against 'received wisdom', so I found the original graphic interesting. Who would have thought, for example, that not all Torygraph readers are Tories, and maybe readers are less influenced by newspapers' editorial stances than you might assume.

The list is a bit selective, and I wonder why they've chosen to highlight those 8 newspapers? If you picked out the newspapers with the top 8 circulations, for example, you'd still have the Daily Mail, Sun, and Daily Mirror, but also Metro, Mail on Sunday, Sun on Sunday, Sunday Times, and the Evening Standard.

The Times would be 9th on the list, Telegraph 11th, Daily Express 12th, Financial Times 17th and the Guardian trailing in at 20th. The Guardian's circulation (74,000) is more in Sunday Post (42,000) or Daily Record (61,000) territory than others higher up the list.

To go back to the original list though, the combined current circulation of those 8 newspapers is 2,461,000, of which according to the graphic approx 1,095,000 intend to vote Labour (44.5%) and 809,000 intend to vote Conservative (32.9%). Current opinion polls have Labour on 42% and the Tories on 29%, which is roughly in line. So I was wrong to say that Conservative voters are less likely to admit to reading newspapers than Labour voters. Whether picking a different 8 newspapers would skew the figures differently, I don't know.

Source for figures: Press Gazette.
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I presume these would be picked on the basis they are the main national (UK level) daily newspapers. You have a fair point about the metro but those free sheets arguably don’t have a specific readership just folk picking them up on the bus ?
 
egb_hibs said:
I presume these would be picked on the basis they are the main national (UK level) daily newspapers. You have a fair point about the metro but those free sheets arguably don’t have a specific readership just folk picking them up on the bus ?
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Metro has the largest circulation, 952,000 copies/day (Daily Mail is next, on 741,000). Some people pick them up, others don't, and there must be reasons for that , but doubtless not as specific as why people buy one newspaper rather than another. The other major free newspaper, the Evening Standard has a circulation of 303,000. The Financial Times has a circulation of 104,000 but 30,000 of those are given away for free.
 
The daily mail is as far right than it has ever been. Doubt many Labour readers read it. The fact the tories have only a small lead in their poll tells you how much their swithering tories are feeling the squeeze. Still sceptical of labour's lead in the polls and think they will only scrape a slender majority at the ge. Same regards the by election. Best to ignore the result. The libdems get massive swings in them that are never replicated come election time. Nicola definitely stitched up by the tory media which could backfire on the tories if Labour gets a decent majority due to Labour gaining loads of seats in Scotland.
Can't now see independence for decades much as I long for it
 
mickeyjp said:
The daily mail is as far right than it has ever been. Doubt many Labour readers read it. The fact the tories have only a small lead in their poll tells you how much their swithering tories are feeling the squeeze. Still sceptical of labour's lead in the polls and think they will only scrape a slender majority at the ge. Same regards the by election. Best to ignore the result. The libdems get massive swings in them that are never replicated come election time. Nicola definitely stitched up by the tory media which could backfire on the tories if Labour gets a decent majority due to Labour gaining loads of seats in Scotland.
Can't now see independence for decades much as I long for it
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I don’t see why it being what you describe as ‘far right’ would put off Labour voters. Labour voters switched to the BNP in sizeable numbers during their moment in the sun, and to UKIP.

Most Labour voters don’t give a fuck about the guardian view of the world - they want economic help.
 
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