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Old 21-06-07, 04:09   #1
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Strip adverts on the buses

I was running away at the gym today(Commie Pool) and shat loads of buses went past, i have to say the adverts for the new home strip look cool as feck on the side of buses.
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Dean from Maghera, Rob from teeside and Lewis from Kirkcaldy....

Also, im sure the girl that is charge of the gym plays for Hibs ladies.
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Should i try to go for it and be the first HAB????
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:YAYYY:
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Old 21-06-07, 08:21   #2
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Re: Strip adverts on the buses

Quote:
I was running away at the gym today(Commie Pool) and shat loads of buses went past, i have to say the adverts for the new home strip look cool as feck on the side of buses.
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Dean from Maghera, Rob from teeside and Lewis from Kirkcaldy....

Also, im sure the girl that is charge of the gym plays for Hibs ladies.
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Should i try to go for it and be the first HAB????
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:YAYYY:
Gonna have to look oot for ye running for gold when a pop over to the crags now and again after work.
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No seen anything on any buses yet. Will keep an eye oot though.
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Old 21-06-07, 08:49   #3
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Re: Strip adverts on the buses

Quote:
I was running away at the gym today(Commie Pool) and shat loads of buses went past, i have to say the adverts for the new home strip look cool as feck on the side of buses.
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Dean from Maghera, Rob from teeside and Lewis from Kirkcaldy....

Also, im sure the girl that is charge of the gym plays for Hibs ladies.
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Should i try to go for it and be the first HAB????
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:YAYYY:
Seen them, couldn't believe it at first....

Is this the first time Hibs have done anything like that? Normally the only advertising you get is outside the club shop or in the Evening News.

Think they look excellent - a constant reminder to the gunts that we are the beautiful team
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Old 21-06-07, 09:58   #4
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Re: Strip adverts on the buses

The first used bus media way back in 98-99 season when in the first division.

It's IMO very effective. Well done to the club.
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Old 21-06-07, 14:47   #5
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Re: Strip adverts on the buses

Seen a couple today. Very good, apart from the strip design
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Wondered what this thread was on about with the ''Dean from Maghera'' bit,
got it now though. My 'home' strip
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Old 21-06-07, 15:05   #6
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Re: Strip adverts on the buses

This was exactly what I was talking about in my thread a few weeks ago about Hibs and how they don't market themselves very well.


Well done - a step in the right direction.
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Old 21-06-07, 18:18   #7
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Re: Strip adverts on the buses

seen it on buses out and about today and it looks much better than the crappy images that are shown on the club website.
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Old 21-06-07, 19:32   #8
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Re: Strip adverts on the buses

i seem to remember the hands off hibs campaign had something on the side of the buses
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Old 21-06-07, 20:00   #9
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Re: Strip adverts on the buses

good idea, shame about the strip
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Old 21-06-07, 20:49   #10
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Re: Strip adverts on the buses

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good idea, shame about the strip
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Its just unfortunate its First buses only. Would have a better appeal being on LRT buses which run within the city rather than the ones taking the route oot and in as frequent as Christmas. Still, good marketing.
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Old 22-06-07, 18:55   #11
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Re: Strip adverts on the buses

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Its just unfortunate its First buses only. Would have a better appeal being on LRT buses which run within the city rather than the ones taking the route oot and in as frequent as Christmas. Still, good marketing.
To be honest, the route selected to carry the adverts (First 86) probably covers some of the most prominent areas of Edinburgh:

Corstorphine/Roseburn corridor (main road artery west)
Haymarket/West End/Princess Street (main shopping street)
Bridges/Newington
Dalkeith Road/New Royal Infirmary (and of course Scottish Widows)

Approx 95% of all other bus routes will at some point share the route of the 86.

And the frequency of the 86 is every 10 minutes in each direction, so one will pass every 5 minutes. CCS!

I, being both a bus enthusiast and a Marketing guru, think this is a splendid campaign!
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Old 22-06-07, 23:06   #12
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Re: Strip adverts on the buses

Quote:
To be honest, the route selected to carry the adverts (First 86) probably covers some of the most prominent areas of Edinburgh:

Corstorphine/Roseburn corridor (main road artery west)
Haymarket/West End/Princess Street (main shopping street)
Bridges/Newington
Dalkeith Road/New Royal Infirmary (and of course Scottish Widows)

Approx 95% of all other bus routes will at some point share the route of the 86.

And the frequency of the 86 is every 10 minutes in each direction, so one will pass every 5 minutes. CCS!

I, being both a bus enthusiast and a Marketing guru, think this is a splendid campaign!
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They should start sending the buses right through yam territory
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Old 22-06-07, 23:56   #13
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Re: Strip adverts on the buses

anyone got any pictures of the buses
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Old 23-06-07, 00:04   #14
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Re: Strip adverts on the buses


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From Scotman Site


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From Official Site
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