Anti ID Card Pop Song Using Quite Impressive Technology In It's Video

[Smurf]

Remix of the last Pet Shop Boys Album track 'Integral' that's a anti-ID card song.

Appears quite impressive technology in the video but it is all going over my heid...

http://del.interoute.com/?id=7c5bd74...elivery=stream


The use of the ‘convenienceorientated’ application that bypasses the task of entering data to link to another Web page is already widespread in Japan, according to Roope. He is optimistic that its use in the UK will become prevalent as free Web browsing becomes the norm.

‘It’s early days here. Integral could be just seen as a gimmicky pop video, but what’s interesting is that decoding technology has got so good that we can embed complex data in lo-fi media. Also, the video has had to stand alone as a piece of high-level production, something that works beyond the gimmick,’ says Roope.

‘The piece is set out to tap into two trends – the first is our increasing ability to consume linear content in a non-linear way, and the second is the increase in the speed of technology for decoding information. We set out to create an initial video that takes its look from the language of the bar codes – black, white and low resolution,’ he adds.

[Northern Ireland Hibby]

Originally Posted by Smurf

Remix of the last Pet Shop Boys Album track 'Integral' that's a anti-ID card song.

Appears quite impressive technology in the video but it is all going over my heid...

http://del.interoute.com/?id=7c5bd74...elivery=stream


The use of the ‘convenienceorientated’ application that bypasses the task of entering data to link to another Web page is already widespread in Japan, according to Roope. He is optimistic that its use in the UK will become prevalent as free Web browsing becomes the norm.

‘It’s early days here. Integral could be just seen as a gimmicky pop video, but what’s interesting is that decoding technology has got so good that we can embed complex data in lo-fi media. Also, the video has had to stand alone as a piece of high-level production, something that works beyond the gimmick,’ says Roope.

‘The piece is set out to tap into two trends – the first is our increasing ability to consume linear content in a non-linear way, and the second is the increase in the speed of technology for decoding information. We set out to create an initial video that takes its look from the language of the bar codes – black, white and low resolution,’ he adds.

Can't open the link S, but wouldn't mind a look at the video.

[Smurf]

Originally Posted by Northern Ireland Hibby

Can't open the link S, but wouldn't mind a look at the video.

This should play it..

Pet Shop Boys : the official site