[Peevemor]

When Bukta became Hibs first shirt sponsor (the first deal of it's kind in Scotland), they weren't allowed to wear the sponsor's name if the match was to be televised. This included highlights only coverage and continued for a good few years, even when most clubs had a shirt sponsor.

Instead of sending Hibs out in a "normal" strip for these matches, Bukta came up with a very good marketing ploy and had Hibs wear the purple/white strips. The tv commentators would invariably say something about why Hibs were playing in purple, and even if they didn't mention Bukta by name, everyone knew who they were talking about anyway.