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Why are these aspects superficial? Sitting in the woods fashioning wooden wind chimes out of cedar doesn't pay the bills.
I don't think anyone from the West imposed Starbucks on the Chinese.
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Pay who's bills? The opening of the east (specifically china and japan) was done only for western profits. The west has covertly exported superficial aspects of it's culture abroad for centuries. Opium in the 18th century, coffee in the 21st. Asia itself is becoming a testing ground for every dodgy take on capitalism concieved. Hong Kong is the city milton friedman build, shanghai the same but with bells on.
Edward Said's book 'orientalism' looks at the phenomenon of westernisation throughout the ages and it's interesting to see just how covertly and violently the west has forced itself upn the world with no regard for native cultres/religions/ideas. Partly born out of capitalism and partly out of christianity
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